Stan Store vs Linktree (2026): Features & Fees

Linktree started as a list of links. Stan Store is a store for creators. If you sell digital products or coaching, choosing between Stan Store vs Linktree changes what you can sell, how buyers check out and what you pay.

This post compares both, feature by feature, and on a real example: 20 sales of a $25 product.

Stan Store vs Linktree at a glance

• Linktree: the best-known link-in-bio tool, "trusted by 70M+" users. It has a free plan, and its Pro plan sells with 0% fees. Email goes through integrations with tools like Mailchimp, Klaviyo and Kit.

• Stan Store: a store for creators, with calendar booking, courses and webinars, and 0% transaction fees. It has no free plan, but a 14-day free trial. Email broadcasts and email flows come with Creator Pro.

Plans and pricing

Linktree has four plans: Free, Starter, Pro and Premium. It shows prices by location, so check Linktree's pricing page for yours.

• Free: unlimited basic links, and email and phone sign-ups. The free plan takes 12% on sales.

• Starter: a personalized Linktree, unlimited featured links and basic analytics.

• Pro: removes the Linktree branding, adds custom designs and mailing-list integrations, and lets you "sell and earn with 0% fees". On Pro and Premium, you can sell digital products and paid courses. Courses are "Kajabi-powered".

• Premium: link rules, AI integrations, all-time analytics, data export and social media scheduling.

On every plan, Stripe's processing fee is deducted from your earnings before payout.

Stan Store has two plans, both with 0% transaction fees and Stripe or PayPal processing on top:

• Creator, $29/month or $300/year: a storefront, unlimited digital products, calendar and booking tools, courses and webinars, and email collection.

• Creator Pro, $99/month or $948/year: adds email broadcasts with unlimited emails, email flows, upsells and order bumps, and contact import.

Want a closer look at each one? See our free Linktree alternative and our Paage vs Stan Store comparison.

Feature comparison table

Notes on the table:

• Some features need a higher plan: selling on Linktree (Pro, Premium); on Stan Store, extras (order bumps), emailing and workflows (email flows) come with Creator Pro. Stan Store's events are webinars; Paage sells tickets to online and in-person events.

• Paage's reminders are for events, by email and SMS.

• A dash means we couldn't confirm the feature on the vendor's own pages. Linktree connects to Mailchimp, Klaviyo, Kit, beehiiv and Flodesk for email, and to Calendly through its marketplace. Stan Store's booking uses a calendar and Zoom integration.

Sources: Linktree pricing, Linktree paid features, Stan Store pricing, Stan Store vs Linktree, Paage pricing and the Paage help center.

What you pay on 20 sales of a $25 product

Example: you sell a $25 digital product 20 times a month, so $500. Platform fees only, with card processing on top for every tool:

Paage Pro is a paid plan at $29/month (see pricing). It also unlocks unlimited contacts, 500 products, workflow automations, up to 8 languages and 2 workspace users.

On this example, Paage's 1% (with its $0.50 minimum) comes to $10 on 20 sales. That's what puts bookings with a service menu, ticketed events, gift cards and your email platform on the same page. On Stan Store, email broadcasts, flows and order bumps need Creator Pro, at $99/month.

When Linktree is the right fit

• You mostly share links: your videos, your podcast, your other profiles.

• You already use an email tool: Linktree connects to Mailchimp, Klaviyo, Kit and others instead of sending emails itself.

• You sell a few digital products: Pro sells them with 0% fees and removes the Linktree logo.

When Stan Store is the right fit

• Coaches and educators: you sell courses, coaching calls and webinars from one store.

• Email inside the same tool: Creator Pro adds email broadcasts, email flows and order bumps.

One page for links, products, bookings, events and email

"Linktree or Stan Store?" assumes you have to choose between a page of links and a store. Paage is both, with more on the same page:

• A shop: digital products and physical products.

• Bookings with a service menu: clients pick from several services, each with its own duration and price, free or paid, with your own questions and extras sold with a session.

• Ticketed events: several ticket types, promo codes, add-ons at checkout, online or in person, recurring events, QR check-in and automatic email and SMS reminders.

• Gift cards, and print on demand by Printiverse.

• Email: a newsletter sign-up form, your contacts and the emails you send.

You can start on the free plan, and more than 200,000 creators and businesses use Paage. Payments go through Stripe and/or PayPal, to your own account.

Comparing more than two tools? See our guide to the best link-in-bio platforms, with Beacons in the mix.

Which one should you pick?

• You want your links, store, bookings, events and email on one page: Paage. It takes 1% on Pro and 9% on Free, with a $0.50 minimum per sale.

• You mostly share links: Linktree.

• Your business is courses, coaching calls and webinars: Stan Store.