Best Link-in-Bio Platforms (2026): Features & Fees

A list of links does the job until the day you sell something, take bookings or want to keep in touch with the people who follow you. Then you need the best link in bio tool for what your page actually has to do.

This guide compares four link-in-bio platforms, Paage, Linktree, Beacons and Stan Store, feature by feature. Then it shows what each one takes on a real example: 20 sales of a $25 product.

Do you still need a link-in-bio platform in 2026?

Instagram, TikTok and most social apps now let you add links to your profile. If all you want is to send people to your website or your other accounts, those native links can be enough.

A link-in-bio page does more. It's where a visitor can buy, book or sign up without leaving your page, and where you decide what they see first.

What to look for in a link-in-bio platform

Start with the basics every link-in-bio tool should cover:

• Your page and your brand: colors, fonts, layout, and no logo but yours.

• Selling: digital or physical products, straight from the page.

• Email sign-ups: a form that turns visitors into contacts.

• Analytics: what people click and what sells.

• Mobile: most people open your link from their phone.

Then ask the questions most comparisons skip. Can it take bookings? Can it sell tickets to your events? Can it send your newsletter and keep your contact list, or do you need another tool for that?

The best link-in-bio platforms compared: Paage, Linktree, Beacons, Stan Store

Paage

Paage puts your link in bio, your shop, your bookings, your events, your gift cards and your email list on one page. You can sell digital products and physical products, and Paage is used by more than 200,000 creators and businesses. Payments go through Stripe and/or PayPal, to your own account.

Linktree

Linktree is the best-known link-in-bio tool, "trusted by 70M+" users. Its free plan covers unlimited basic links and email and phone sign-ups. The Pro plan removes the Linktree branding, lets you "sell and earn with 0% fees" and adds mailing-list integrations. On Pro and Premium, you can sell digital products and paid courses, and take Bookings. Want a closer look? See our free Linktree alternative.

Beacons

Beacons combines a link in bio, a store and email marketing. It takes a 9% transaction fee on its Free and Creator plans, and 0% from Creator Plus. Stripe and PayPal fees come on top on every plan. More in our Paage vs Beacons comparison.

Stan Store

Stan Store is a storefront for creators, with digital products, calendar booking, courses and webinars, and 0% transaction fees. Email broadcasts and email flows come with Creator Pro. Stan Store has no free plan.

Feature comparison table

Notes on the table:

• Some features need a higher plan: selling and Bookings on Linktree (Pro, Premium), extras at checkout on Beacons (Creator Plus), and on Stan Store, extras (order bumps), emailing and workflows (email flows) come with Creator Pro. Stan Store's event tickets are webinars.

• Paage's reminders are for events, by email and SMS.

• A dash means we couldn't confirm the feature on the vendor's own pages. For email, Linktree connects to tools like Mailchimp, Klaviyo, Kit, beehiiv and Flodesk.

Sources: Linktree pricing, Linktree paid features, Beacons plans, Stan Store pricing, Paage pricing and the Paage help center.

What you pay: fees on 20 sales of a $25 product

Example: you sell a $25 digital product 20 times a month, so $500. Platform fees only, with card processing on top for every tool:

Paage Pro is a paid plan at $29/month (see pricing). It also unlocks unlimited contacts, 500 products, workflow automations, up to 8 languages and 2 workspace users.

On this example, Paage's 1% (with its $0.50 minimum) comes to $10 on 20 sales. That's what gives you bookings, ticketed events, gift cards, your email platform and your contact list on the same page. On Stan Store, emails, flows and order bumps need Creator Pro, at $99/month.

One page for links, sales, bookings, events and email

Everything below sits on the same Paage page, behind one link:

• A shop: digital and physical products.

• Bookings with a service menu: clients pick from several services, each with its own duration and price, free or paid, with your own questions on the booking form and extras sold with a session.

• Ticketed events: several ticket types, capacity limits, promo codes, add-ons at checkout, QR check-in at the door, and automatic email and SMS reminders.

• Gift cards and vouchers.

• Print on demand: products printed and shipped by Printiverse, sold from your page.

• Email and contacts: a newsletter sign-up form, your contact list and the emails you send, with workflow automations on Pro.

Bonaloi, a Paris restaurant group, sells gift vouchers from its Paage page: "customers can buy and send vouchers directly from our page - no extra tools needed."

The best link-in-bio platform for your type of business

• Creators selling downloads: a shop for your digital products, with an email sign-up next to it.

• Coaches and consultants: a booking page with a menu of sessions, next to the programs you sell.

• Restaurants: your menu and your gift cards on one page, alongside the reservation tool you already use.

• Musicians: merch and tickets for your shows.

• Artists: prints of your work, and print-on-demand products shipped for you.

Link-in-bio best practices for Instagram and TikTok

• One main action: book a call, shop the collection, buy the guide. Everything else comes second.

• Match your page to your content: if your latest video is about gift vouchers, your link should lead to them.

• Update often: your page should follow what you post.

Five common mistakes:

1. Too many links: visitors don't know where to click.

2. No clear call to action.

3. Sending visitors through several websites before they can buy or book.

4. Ignoring the mobile experience.

5. Never looking at your analytics.

Which one should you pick?

• You want your links, shop, bookings, events and email list on one page: Paage. It takes 1% on Pro and 9% on Free, with a $0.50 minimum per sale.

• You mostly share links and want mailing-list integrations: Linktree.

• You sell digital products and want email marketing from the same tool: Beacons.

• You sell courses, coaching calls and webinars: Stan Store.