Where to Sell Digital Products (2026): Tools & Fees

You have a file to sell: a template, a PDF, a preset pack. The real question isn't which of 18 apps to subscribe to. It's where to sell digital products so the platform takes as little as possible at your sales level, and every buyer becomes someone you can reach again.

This guide does the math most comparisons skip. Every fee below is the platform's own fee, with card processing excluded on every platform so the numbers compare like-for-like. That includes the cases where a competitor costs less than Paage. Prices were checked on October 12, 2026.

An earlier version of this guide listed 18 tools. Most of them were SEO suites, schedulers and note-taking apps that don't sell anything, so they're gone.

Where to sell digital products: the short answer

Note on Lemon Squeezy: it acts as the merchant of record, collecting sales tax and VAT for you, and transactions outside the US may carry small additional fees. That's a different job from the other platforms, so it's left out of the cost example below.

The quick read:

• Payhip Free has the lowest fee here with no subscription.

• Paage Free costs less than Gumroad on every sale.

• Stan Creator and Sellfy Starter charge a flat fee, so they cost less than Paage Free once you sell more than about $322 a month.

Paage has four plans: Free and Basic charge a 9% platform fee, Plus 3% and Pro 1%. Basic doesn't lower the fee; it raises Free's limits, from 3 products to 5, from 250 contacts to 500 and from 250 emails a month to 5,000, and adds advanced customization. See Paage plans for current prices and everything each plan includes.

You need 4 tools, not 18: create, sell, deliver, grow

Selling a file is a short chain:

1. Create: any design or writing tool you already use.

2. Sell: a checkout that takes the payment.

3. Deliver: the same checkout hands over the file, so steps 2 and 3 are one tool.

4. Grow: an email list you own, so a buyer can buy from you again.

Most "best tools" listicles pad this chain with SEO suites, social schedulers and productivity apps. Some of them are useful, but none of them sells a file. The decision that actually moves your margin is step 2: where the checkout lives and what it charges. Step 4 decides whether a sale is a one-off or the start of a customer relationship.

What counts as a digital product

Anything a buyer downloads instead of receiving in the mail:

• Templates

• PDFs and eBooks

• Presets

• Audio, such as music files

• Video downloads

• Other files, such as a ZIP of assets

If you're starting with a PDF, our guide on how to sell a PDF online goes through that format in detail.

Gumroad, Payhip, Stan, Sellfy and Lemon Squeezy: fees and who each fits

Gumroad

Gumroad has no monthly fee. It charges 10% + $0.50 per transaction on direct sales (through your profile or a direct link), and 30% on sales that come through its Discover marketplace. The 10% + $0.50 doesn't include card processing: Stripe or PayPal processing is charged on top, while the 30% Discover rate includes it (Checkout Page, SchoolMaker). It fits creators who want no subscription and an optional marketplace for discovery.

Payhip

Payhip's Free plan costs $0 a month with a 5% transaction fee. Plus is $29 a month with a 2% fee, and Pro is $99 a month with 0%. PayPal and Stripe processing apply on top on all plans. On platform fees, Payhip Free is the cheapest option in this comparison, and we'll say so plainly: if the lowest fee is all you need, it costs less than Paage Free at every sales level.

Stan Store

Stan Store's Creator plan costs $29 a month and Creator Pro $99 a month, both with a 0% transaction fee and card processing extra (SchoolMaker, Toolradar). A flat fee makes sense once your sales are steady. For a feature-by-feature look, see our Paage vs Stan Store comparison.

Sellfy

Sellfy's Starter plan costs $29 a month billed monthly, or $22 a month billed annually. Business is $79 a month and Premium $159 a month. All plans have 0% transaction fees, with PayPal or Stripe processing extra. Starter covers up to $10k in annual sales.

Lemon Squeezy

Lemon Squeezy charges 5% + 50¢ per transaction, with no monthly fee for ecommerce. Its difference is that it acts as the merchant of record and handles sales tax and VAT collection for you. Transactions outside the US may carry small additional fees. Because its fee covers that extra job, it isn't compared like-for-like below.

What it really costs at your sales level

Card processing is excluded on every platform below, so you're comparing only what each platform itself takes.

Example: a creator sells a $20 template 20 times in a month, which is $400 in sales.

At this level, Payhip Free costs the least. Paage Free costs less than Gumroad, and Stan and Sellfy cost less than Paage Free.

Example, one sale: on a single $20 sale, Paage Free takes $1.80 (9%) and Gumroad takes $2.00 + $0.50 = $2.50. Because Paage Free has no fixed fee per sale, it costs less than Gumroad's direct-sale fee at every price, with processing excluded on both.

Where a flat fee starts to pay off. Divide the flat monthly price by Paage Free's 9% to find the monthly sales level where the two cost the same (processing excluded on both sides):

• Stan Creator: $29 ÷ 9% = $322.22 a month in sales. Below that, Paage Free costs less; above it, Stan Creator costs less.

• Stan Creator Pro: $99 ÷ 9% = $1,100 a month.

• Sellfy Starter, billed monthly: $29 ÷ 9% = $322.22 a month.

• Sellfy Starter, billed annually: $22 ÷ 9% = $244.44 a month.

So if you're testing a first product, a percentage fee keeps your cost at zero until something sells. If you're consistently above these lines, a flat-fee plan can cost less. Payhip Free, at 5%, costs less than Paage Free at every level, so if fees are your only criterion, that's your answer. Where Paage competes is everything around the sale.

Own your buyer list: the part most platforms skip

A sale is the start of a relationship, but only if you can reach that buyer again. On Paage, email is built into the page: every visit, sale or booking becomes a contact automatically, and every sale feeds one customer base.

That matters more than it sounds. In Paage's own data, adopting the email list is the #1 signal that a creator becomes a paying Paage user, with a 7.5× lift.

It also helps with the buyers who almost bought. Paage has an abandoned-cart automation: when a shopper starts checkout but doesn't finish, two reminders go out, the same day and then the next day. You turn it on in Settings > Email.

Selling downloads from one page with Paage

Paage lets you sell from one page, the same page you use as your link in bio. Here's what a digital product looks like, according to the Paage help center:

• Files: upload a PDF, JPG, PNG, ZIP, GIF or MP4, or paste a link to the file instead.

• Price and stock: set a fixed price and, if you want scarcity, cap the quantity available.

• After checkout: write a success message buyers see once they've paid.

• Promotions: create discount codes.

• Payments: buyers pay through the Stripe or PayPal account you connect.

The help center lists files (PDF), music (MP3), video (MP4) and eBooks among the digital products you can sell.

The difference from the tools above is what else lives on the same page. Paage also runs appointments, events, physical products and print-on-demand through Printful and Printiverse. None of the platforms compared here bundles bookings and print-on-demand with your downloads. Paage is used by more than 200,000 creators. If you're weighing link-in-bio tools specifically, we compared them in the best link-in-bio tool for selling digital products.

How to choose for your stage

• You're testing a first product. Skip the subscription. Payhip Free (5%), Paage Free (9%) and Gumroad (10% + $0.50) all charge only when you sell. If the fee is all that matters, Payhip Free is the lowest.

• You sell steadily above the breakevens. Once you're consistently above about $322 a month in sales, a flat-fee plan like Stan Creator or Sellfy Starter can cost less than Paage Free. On Paage, Basic keeps the 9% fee, while Plus and Pro lower it to 3% and 1%; compare them on Paage plans.

• You want booking, email and a store in one place. That's what Paage is built for: one page that sells your files, takes bookings, sells physical or print-on-demand items, and turns every buyer into a contact you can email.

Whichever you pick, card processing is charged on top, and the email list is the part worth owning from day one.