How to Sell Prints of Your Art Online (2026)

You've made a painting or an illustration people want, but you can only sell the original once. Prints change that: the same artwork can sell again and again, in several sizes, without you holding any stock. This guide shows how to sell prints of your art online in five steps, from preparing a print-ready file to choosing where to sell.

Every step uses real details from Printiverse, the fine-art printing built into Paage: its papers, its limited editions, its certificates of authenticity and its own margin example. Once you're set, you can sell your art prints from your bio, on the page you already share.

Prints vs originals: why prints are worth selling

An original sells once, to one buyer. A print of the same artwork can sell as many times as you choose, which turns one piece of work into a product line. You also decide how scarce it is: an open edition has no limit on copies, while a limited edition caps the number of copies, which is what collectors look for.

With Printiverse, a print can be sold in three forms: a print on its own, a framed print, or a ready-to-frame print (Paage help center). The same artwork can be offered in all three.

Step 1: Turn your artwork into a print-ready file

Before anything is printed, your artwork has to become a digital file. Printiverse's guide to digitizing artwork describes two ways to do it (Paage help center):

Scanning suits smaller, flat artworks with little or no texture. It gives the best resolution, enough to enlarge: an A5 painting can easily be printed at A2. Scan at 300 DPI minimum and save the file as an uncompressed TIFF. For charcoal or pastel, spray a fixative first, or the scanner can smudge the artwork.

Photographing suits textured work, like oils or heavy acrylic, stretched canvas and large pieces. Lay the artwork flat, light it with two or three light sources at steep angles, keep the camera parallel to the artwork to avoid perspective distortion, and shoot in a dark room to avoid reflections.

Printiverse's help center also has guides on DPI and print resolution and on preparing your files (Printiverse guides). Check your file against the largest size you want to offer first: if it holds up there, it holds up everywhere below.

Step 2: Choose paper, size and finish

Paper is what turns a reproduction into a fine-art print. Printiverse prints on sustainable FineArt Giclée papers with archival ink it rates for 80 years, materials it describes as museum-grade for long-term conservation (Paage help center).

• Size: prints range from A6 up to 100×150 cm (Paage help center), so the same artwork can be offered small and large.
• Finish: sell the print on its own, framed, or ready to frame, so buyers who already own a frame and buyers who want something to hang straight away can both buy.

Step 3: Open or limited edition, and a certificate of authenticity

This is the step that makes a print feel collectable.

Limited editions. You set a total number of copies for each print size. Every order counts, whether it comes from your store or you add it manually, and the edition shows as sold out once the last copy sells. The limit applies across all the variants of an edition: a 10-copy A4 edition offered in two variants allows 10 orders in total, not 10 of each. Each size can have its own limit, and Printiverse advises fewer copies for bigger prints, for example 30 copies in A4 and 20 in A3 (Paage help center).

Certificate of authenticity. You can add one to any edition, open or limited. It's printed and shipped with each order, and it includes (Paage help center):

• the artwork's details: title, dimensions, medium, creation date, and an optional image;
• your name as the artist, and your signature or logo;
• for a limited edition, the edition number, such as 10/30.

With the automatic method, each certificate comes with a holographic sticker, and details like the print date and edition number update by themselves. It costs about $0.56 more per order.

Step 4: Price your prints, with a real margin example

On a Printiverse print, the margin is worked out in a fixed order: production and shipping come off the total the buyer pays, then the Paage platform fee, then card processing (Paage help center).

Example: this is Printiverse's own example, an A4 print on Hahnemühle paper, with amounts converted to dollars, so all are approximate. You sell the print on Paage's Pro plan, which costs $29 a month, or $21 a month billed yearly, and takes a 1% platform fee. The print sells for about $36.98, plus about $7.73 shipping, so the buyer pays about $44.71.

Pro's subscription has to be covered first. On the Free plan, with no subscription, the 9% fee on this print is about $4.02, so Pro saves you about $3.57 per print: $29 ÷ $3.57 = about 8.1, so from 9 prints a month, Pro leaves you more than Free. Billed yearly ($21 a month), that drops to 6 prints. In sales, Pro costs less than Free above about $362.50 a month ($29 ÷ 8%, the difference between the two fees). Selling fewer prints than that? Start on Free.

Card processing is charged on top, and a certificate of authenticity adds about $0.56 per order if you include one. Use the same order of deductions for every size you sell, so each price you set leaves you a margin you've chosen, not one you discover later.

Step 5: Choose where to sell: marketplace, your own store, or your bio

There are three places to sell art prints, and the difference comes down to who brings the buyer and who keeps them.

• A marketplace. On Etsy, for example, you pay a $0.20 listing fee per item and a 6.5% transaction fee on the displayed price and shipping, plus a 15% Offsite Ads fee on orders attributed to Etsy's ads (12% above $10,000 in yearly sales). Payment processing varies by country (Etsy). Your prints sit among other sellers' work.
• Your own website store. You control the design and the experience, and you're also the one who builds it, runs it and brings people to it.
• Your bio. You sell from the page your followers already reach from social media, so the people who discover your art can buy it in the same place.

Selling from your own page also changes what happens after the sale. On Paage, every buyer becomes a contact saved to your audience with what they bought, so you can tell them about your next edition. If you also sell merch, our guide to selling directly on Printful compares Etsy, Shopify and Paage for that.

Why your prints should be Fine Art prints

When someone buys a print of your art, the printing is part of what they pay for. Fine Art printing, also called Giclée (the two terms mean essentially the same thing), is a high-quality digital printing technique made for graphic-arts professionals and photographers, and a preferred choice in the art world (Printiverse's Fine Art guide). According to Printiverse, here's what it brings to your prints:

• Precision. Professional printers with up to 12 colours place the ink in micro-droplets of 4 picoliters, at up to 2400 × 1200 DPI.
• Colour. An extended colour gamut that reproduces up to 99.9% of the Pantone spectrum.
• Longevity. Papers and inks chosen for long-term preservation, with archival ink Printiverse rates for 80 years.
• The right surface for your work. Fine-art papers or canvas. The paper you choose shapes the texture, the colour absorption and the overall look of the finished print (Paage help center).

That's what turns a print into something a collector frames and keeps, and it's what gives the limited editions and certificates of authenticity from Step 3 their meaning. Not sure which paper suits your work? Printiverse offers a paper quiz and a sample pack, so you can see and feel the papers before you put a print on sale.

Fine Art printing is also what Printiverse runs inside Paage: you create your Fine Art prints in the Printiverse Studio, as prints, framed prints or ready-to-frame prints, and sell them from your Paage page.

Selling fine-art prints from your bio with Paage and Printiverse

With Paage, fine-art printing is built into the page you already share: your link-in-bio, your checkout and your print shop are the same page. Here's how selling a print works:

1. You create your print in the Printiverse Studio and set your price. Paage shows the supplier's cost as you set it, so you know your margin before you publish (Paage).
2. Printiverse prints, packs and ships each order worldwide, with order fulfillment taking 2 to 5 business days before transit (Paage help center).
3. Only your brand appears. The Printiverse name never shows on the prints or the packaging (Paage help center). You can add a custom thank-you card and your logo on the packaging.
4. Every buyer becomes a contact. Each buyer is saved to your audience with what they bought.

That last step matters more than it looks. In Paage's data, adopting an email list is the number-one signal among creators who become paying Paage users, with a 7.5× lift. It describes how creators use Paage, not what they earn, but the habit behind it is the point: a collector you can email is a collector who hears about your next limited edition. More than 200,000 creators use Paage.

Your prints can sit next to everything else you sell from one page: merch through Printful, for example, on the same page as your fine-art prints. And because it's your page, you can show your work alongside your shop, so visitors see your portfolio and can buy from it in the same place.

Paage is free to start: you can start on the Free plan, with no monthly subscription and a 9% platform fee on sales, card processing on top.